EGO hairdressing salon have won a prestigious place at the glamorous 2012 L’Oreal Colour Trophy Grand Final! The proud team EGO Wolverhampton took their knowledge of catwalk trends and true hairdressing expertise out of the salon and straight to the live competition floor inside Lancashire county cricket club Manchester gaining them a sort after place at the coveted 57th annual L’Oreal Colour Trophy Grand Final and demonstrating they are among the best in UK. EGO/ Sophie Kaveh created a stunning model look in just 45 minutes during an electrifying evening of Hair Inspired by Fashion. Their finished look incorporated a flawless merge of an immaculate hair colour and cut, Make-up was done by Ria Moore . Celebrities such as Lana Del Ray vintage 50’s pin up inspired our final look,and styling that reflects their awareness of key current catwalk trends. Their show stopping look ensured that EGO stood out on the catwalk from over 65 salons and propelled them up to the next stage. Sophie explains there inspiration behind her winning look; “This came from L’Oreal’s pure and wild autumn/winter collection. This collection helped me understand how to incorporate texture and colour to create an outstanding effect. The inspirational posters gave me techniques which I could build upon to create a winning look with my own edge. Also mixing up natural textures such as leather and feathers to create my final look” The highly anticipated Regional tour hits over seven regions up and down the UK finding Britain’s most talented and creative hairdressers. Celebrity host Phil Clifton, (pictured) current presenter of C4s Freshly Squeezed and recent backstage reporter at The Brits took the audience through the high energy, show. Just before the long awaited awards were read out the audience were treated to a truly gorgeous fashion show by acclaimed London Fashion Week designer Kinder Aggugini with an exclusive collection taken straight from the runways of his 2012 Autumn /Winter and Spring /Summer Fashion Week shows. Over 900 creative salons nationwide entered a photographic entry yet EGO is only one of four from the North West region that will now travel to London in a bid to secure the L’Oreal Colour Troph.  Each of the competitors faced a judging panel of renowned and respected hairdressers, each one of them meticulous with their critique. Judge and acclaimed hairdresser Chris Williams comments, “The L’Oreal Colour Trophy is a great competition and one of the biggest events in the industry; winning can take you into being infamous in the world of hairdressing”. Ego were absolutely delighted to hear their name read out on stage and will now get set to take their winning model look to the highly anticipated L’Oreal Colour Trophy Grand Final. This super glamorous event is happening on Monday 28th May inside the dazzling Grosvenor House Ballroom, Park Lane, London and assembles the countries most artistic and accomplished hairdressing talent together to celebrate & hair inspired by fashion. The once in a lifetime prize up for grabs is A Year of Dreams – consisting of a bespoke calendar of opportunities will be created to ensure that the winners get the most from their successful year. An exciting mix of educational courses, national media exposure and glamorous fashion shoots are all for the taking.